Bridges for Music, an international non-profit organization focused on the responsible development of electronic music, launches in South Africa with the first ever tour to the continent by global music pioneer Richie Hawtin, who will appear as its first ambassador in February 2013.
Bridges for Music is gathering international and local key players of the music industry to enhance the opportunities through music and create positive change in disadvantaged areas across the world.
Renowned for his forward thinking approach, Hawtin is extending the educational concept of his recent CNTRL “Beyond EDM” tour across 17 colleges in the USA, to participate in this social and music legacy project in Africa which will present an important social dimension with master classes in Gugulethu and Soweto accompanied by local ambassadors Black Coffee and DJ Fresh.
Richie Hawtin will appear on two landmark performances at Cape Town Electronic Music Festival (Friday, 15th February ) and at Johannesburg club, Truth (Saturday 16th February), which have become instrumental partners of the project, not only by hosting these events but also by participating in Bridges for Music social initiatives and by committing R10 per purchased ticket towards them. The social program includes the mentioned workshops as well as significant support to selected local DJ schools and opportunities for individual talents to appear internationally.
The aim of Bridges for Music, and its first ambassador, Richie Hawtin, is to use music as a tool to bridge geographical and social gaps, and to provide a contact point between younger generation of DJs and internationally seasoned artists from the global circuit, raising awareness of social issues by leveraging the presence of global opinion leaders within local communities and by connecting the international media, technology and dance music brands with these new audiences.
Richie Hawtin states, “I believe music can play a crucial role in raising awareness of social issues and artists should have a responsibility to give something back. This is why I was inspired to be a part of the Bridges for Music concept from the minute it was presented to me”.
Black Coffee agrees, “Music is a driving force for change in South Africa. There is an entire generation emerging that sees a way to make a life in music, and to create their own industry, so a project like Bridges for Music is a valuable addition to our landscape. There is tremendous opportunity in having a global music pioneer like Richie Hawtin engage with our industry”.
Bridges for Music has also teamed up with local Minus partner, Don’t Look Down Convergence Agency, to assist in the facilitation of the first Bridges for Music project in South Africa while producing a documentary for international exhibition.
BFM Director Valentino Barrioseta concludes: “We believe that the global music industry has a big responsibility in its development in countries like South Africa, facing big socio-economic issues. That is how this idea came about, we want Bridges for Music to be a joint venture of everyone in the music industry sharing this ethos, willing to give back and leave a legacy through music. We are very proud of everyone that has already come onboard. “
More info at: www.bridgesformusic.org