Tuesday November 30, 2021


I sat down with Eric Allen (Head of events at MTV) in November. Media companies like MTV have been struggling lately due the advertising crisis and they have been forced to find new revenue streams. MTV has been also known for launching great events around the world like the EMA´s so I thought they could promote their own party in Ibiza and Amnesia could offer them the perfect facilities for it.  I thought also that such a big company like MTV would have everything needed to pull this with guarantees. Power to book the talent, to get sponsors and to promote it. That was the beginning of  this project , which brought to Ibiza artists like Snoop Dog , 50 Cent, Primal Scream or Plastikman, being broadcasted over more than 20 countries .  10 nights of amazing live performances and crazy experiences.

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I was involved in this project as Brand / project advisor